Writing · Field Notes
The thesis, in public.
Jul 2026 · 5 min
ChatGPT for Marketing: What It's Good For, Where It Fails
ChatGPT can make marketing faster, but without shared context it makes the same generic work faster. Here is where it helps and where it fails.
Jul 2026 · 5 min
The Best GEO & AEO Tools in 2026 (And What They Can't Do)
Field NotesJul 2026 · 5 min
What Is a Fractional CMO? Definition, Cost, and When to Hire
Field Notes
Jun 2026 · 5 min
Stop Paying Opus to Fix Your Typos
Field Notes
Jun 2026 · 5 min
The Steepest Hill: How to Build a GTM System That Optimizes for the Next Dollar
Field NotesAll Posts
May 2026 · 5 min
The Marketing Org Chart Is Being Rewritten
Channel-based marketing org charts were already broken. AI made them indefensible, and CEOs who delay restructuring are burning money.
Field Notes
May 2026 · 5 min
The Context Routing Problem: When Your AI Knows Too Much to Be Useful
Dense GTM context breaks AI agents when everything gets dumped into the prompt. The real problem is routing the right knowledge at the right moment.
Field Notes
Apr 2026 · 5 min
Your Brand's Context Field: Why AI Without Shared Context Just Scales the Chaos
The Context Field is the operating context that pulls every tool, agent, and channel into coherent orbit. Without it, AI scales fragmentation.
Field Notes
Apr 2026 · 5 min
Surface Area Is a Growth Strategy, Not a Channel Plan
Surface area is not every channel. It is presence wherever your ICP learns, evaluates, and buys, with enough mass at each touchpoint to matter.
Field Notes
Apr 2026 · 5 min
The SaaS Playbook When Features Stop Being Your Moat
AI commoditized SaaS features. The new moat is built in how you sell, market, and retain through friction, brand gravity, and operational mass.
Field Notes
Apr 2026 · 5 min
Why AI Made Your Marketing Faster — But Not Better
Output is up. Pipeline didn't move. The problem isn't your AI tools — it's that none of them share a structured understanding of how your company wins.
Field Notes
Feb 2026 · 5 min
When Frictionless Breaks: The Signal Problem in B2B PLG
Frictionless B2B PLG can flood your funnel with fake intent. Deliberate friction makes usage data cleaner and product-led growth trustworthy.
Field Notes
Feb 2026 · 5 min
The Coherence Model: A Definitive Guide to GTM Forces
Six forces govern every B2B growth system. The Coherence Model framework explains why some GTM systems compound and others stall.
Field Notes
Feb 2026 · 5 min
The CMO Is Dead. Long Live the Chief Marketing Orchestrator
The CMO role isn't dying — it's being reforged into something bigger. Why the next marketing leaders orchestrate the entire GTM motion.
Field Notes
Feb 2026 · 5 min
B2B SaaS GTM Metrics: The 2026 Benchmark Report
The definitive 2026 benchmark reference for B2B SaaS conversion rates, CAC, win rates, NRR, and pipeline coverage.
Field Notes
Feb 2026 · 5 min
AEO Statistics for B2B SaaS (2026): 60+ Data Points on AI Search, Citations, and Visibility
60+ AEO statistics for B2B SaaS in 2026: AI search adoption, zero-click trends, LLM citation patterns, and what it means for GTM.
Field Notes
Feb 2026 · 5 min
Your AI Is Still a Chatbot. Here's What an Operating System Looks Like.
You gave your team AI access and called it a strategy. What you built is a faster typing pool. Here's what an operating system looks like.
Field Notes
Feb 2026 · 5 min
The Six Components of a Context Field
Six components make up the Context Field. Here's what each one does, what built vs. missing looks like, and why you can't skip any.
Field Notes
Feb 2026 · 5 min
From Chatbot to Agent Fleet: The Five Stages of AI Marketing Maturity
Five stages from fragmented prompting to autonomous agent fleet. Most marketing teams are stuck at stage one. Here's the path out.
Field Notes
Jan 2026 · 5 min
Context Engineering Is the Discipline. The Context Layer Is What You Build.
Context engineering is the discipline. The Context Layer is what you actually build. One is theory — the other makes agents work.
Field Notes
Jan 2026 · 5 min
The GTM Architect's Guide to Answer Engine Optimization for B2B SaaS
Answer engine optimization reshapes B2B discovery through entity authority, content structure, schema markup, and AI-era GTM coherence.
Field Notes
Jan 2026 · 5 min
Why Your B2B SaaS Is Invisible in ChatGPT (And How to Fix It)
Your B2B SaaS is invisible in ChatGPT because AI engines can't retrieve it: no entity signals, no answer-first structure, no schema markup. Here's the fix.
Field Notes
Jan 2026 · 5 min
What a Fractional CMO Should Do in the First 90 Days at a Series A Company
A fractional CMO's first 90 days should produce a GTM audit, locked positioning, demand infrastructure, and measurable pipeline.
Field Notes
Jan 2026 · 5 min
The Math That Kills the Deal Before the Deal Is a Lead
Most B2B revenue plans fail because the funnel math is internally inconsistent. Here's how to pressure-test your pipeline assumptions before you spend a dollar.
Field Notes
Jan 2026 · 5 min
Fractional CMO vs. GTM Consultant: What Growth-Stage B2B Companies Actually Need
A fractional CMO builds and operates your GTM system. A consultant diagnoses and recommends. Here's how to decide which one your Series A–C company needs.
Field Notes
Jan 2026 · 5 min
AI Is About to Collapse the Walls Between Your GTM Teams. Let It
The Marketing/Sales split is a physics problem, not an alignment problem. AI is erasing the reason the walls exist.
Field Notes
Jan 2026 · 5 min
Why Every GTM Leader You Hire Fails in the Same Way
The average VP of Sales at Series A lasts 7 months. Growth makes it to 14. Same curve. It's not talent—it's physics.
Field Notes
Jan 2026 · 5 min
The Metrics That Turn a Revolving Door Into a GTM Engine
Pipeline targets from fundraising models aren't goals—they're hopes. The metrics GTM leaders should track at each stage.
Field Notes
Jan 2026 · 5 min
Why Your Best Growth Programs Look Like They're Failing
Compounding growth programs look weak early. The trick is knowing which momentum-building investments to protect from quarterly cuts.
Field Notes
Jan 2026 · 5 min
The Compound Cost of Friction
Friction in your buying process doesn't just lose deals. It trains the market that you're hard to work with, and that reputation compounds.
Field Notes
Jan 2026 · 5 min
Inflection Points: When the Growth Curve Changes
An inflection point is where growth investment starts compounding. Scale too early or hesitate too long and both mistakes get expensive.
Field NotesNewsletter
Never miss an update
Get new posts delivered to your inbox. No spam, just thinking about B2B SaaS growth.