The Diagnostic
When buyers ask AI, are you in the answer?
Most B2B SaaS companies are invisible to ChatGPT, Perplexity, and AI Overviews.
For Series A–C B2B SaaS investing in content they can't tie to pipeline.
The Digital Context Audit answers one question: when your ideal buyer asks an AI engine about the problem you solve, does your company show up? Most don't — and they don't find out until a competitor appears instead.
Kickoff to delivered report
2–3weeks
A written diagnosis, a prioritized gap list, and a 30-day action plan.
15–20
buyer queries tested across every major AI engine
30 min
of your time to kick it off
GTM built and led at
Three forces, one diagnosis
The audit reads three forces from the Physics of Growth™ framework — each a layer of your ability to generate organic pull.
AI visibility is the new baseline. It's also the one most companies have never measured.
AI Visibility
Does your company appear in ChatGPT, Perplexity, Google AI Overviews, and Claude when buyers ask questions you should be answering? I test 15–20 buyer queries across all major AI engines and document exactly where you appear, where you don't, and who appears instead.
Content Authority
Is your existing content structured for AI citation? I audit for answer-first formatting, entity signals, schema markup, FAQ structure, topical density, and internal linking. Most B2B content is written for humans who already know about you — not for AI engines deciding whether to recommend you.
Organic Pull
Is your GTM motion generating inbound signal, or are you purely dependent on outbound? I analyze search visibility, referral patterns, and content performance to measure whether your brand has gravity — organic pull that compounds — or whether every lead requires direct effort to generate.
Who it's for
Built for Series A–C B2B SaaS companies in one of three situations.
You're investing in content but can't tie pipeline to it. Traffic might even be growing, but none of it connects to revenue. The audit diagnoses whether the problem is the content, the structure, or the distribution.
Competitors are showing up in AI results and you're not. The usual trigger: someone searches their own category in ChatGPT and a competitor gets cited. The audit tells you why and what to fix.
You're about to overhaul content or demand gen and want to build it right. The audit is the architectural blueprint before you spend — diagnose first, rebuild never.
What you walk away with
A written report in three parts. No jargon, no filler — findings you can share with your board.
01
Diagnostic Findings
AI visibility results across every engine, content authority scores, organic pull assessment, and competitive benchmarking — who appears where you should.
02
Priority Gap List
What's missing or broken, ranked by impact. Each gap includes what it costs you — in visibility and pipeline — and what fixing it requires.
03
30-Day Action Plan
Sequenced actions to close the highest-priority gaps in 30 days. Not a strategy doc — a task list with owners, timelines, and expected outcomes.
Digital Context Audit · 60 seconds
Find out which growth force is breaking.
Three questions. Same-day pipeline-health read-out. No sales call — you get a real answer whether you engage or not.
What's your work email?
What comes next
The audit stands on its own — but it maps directly to what comes after. Most companies move into one of two paths.
Frequently Asked Questions
How long does a Digital Context Audit take?
Two to three weeks from kickoff to delivered report. The first week is data collection and AI visibility testing. The second week is analysis and report writing. If you need a third week for a walkthrough session with your team, we build that in. This isn't a quick scan — it's a diagnostic that produces actionable findings.
What do I need to provide for the audit?
Access to your Google Search Console, a list of 10–15 queries your buyers use to find solutions like yours, and 30 minutes for a kickoff call. That's it. I handle the AI visibility testing, content analysis, and competitive benchmarking independently. You don't need to prepare a deck or pull reports.
Is this just an SEO audit with a different name?
No. A traditional SEO audit looks at technical health, backlinks, and keyword rankings. The Digital Context Audit starts with AI citation — whether ChatGPT, Perplexity, and Google AI Overviews mention your company when buyers ask relevant questions. SEO is one input. Entity authority, content structure for AEO, and schema markup are equally weighted. Most SEO audits miss the AI layer entirely.
What does a Digital Context Audit cost?
The Digital Context Audit is a fixed-fee diagnostic engagement. Pricing depends on the scope — a single-product company with one ICP is less complex than a multi-product platform serving three buyer personas. Contact me for a scoped estimate. I'll give you a number on the first call, not after a multi-week sales process.
What happens after the audit?
You get a written report with findings, a prioritized gap list, and a 30-day action plan. Some companies execute the plan internally. Some move into a full Context Layer build — a 30-90 day sprint that encodes your brand context, ICP hierarchy, competitive framing, content architecture, machine readability schema, and measurement targets into a machine-readable operating system your team and AI agents work from every day. Ontogent is the platform for managing your Context Layer once it's built. The Digital Context Audit often serves as the entry point to that engagement. Either way, the audit stands on its own — it's not a loss leader designed to force a larger engagement.
Related Reading
Find out if you're invisible
30 minutes. I'll tell you whether a Digital Context Audit is the right move for your company — or if something else would serve you better. No pitch, no pressure.