Services

Build the machine.
Not the team.

I build the Intelligence Layer — the foundational operating context that allows AI agents to run your marketing with the precision, style, and strategic intent of your best marketer. Not a chatbot. Not a consultant. The infrastructure that makes AI-native marketing actually work.

See Pricing Get Your Gravity Audit

01

Conversation

30 minutes. No pitch — just signal.

02

Diagnostic

2-4 weeks. Map every gap.

03

Build

30-90 days. Deploy the layer.

Is this you?

  • You're a CEO, founder, or CRO at a Series B through pre-IPO B2B SaaS company
  • Your team has AI tools but nothing feels different — output went up, pipeline didn't move
  • You're asking: Should I hire a Head of Marketing or build an AI-native system?
  • How many marketers do I actually need? What does marketing look like in 18 months?
  • You can picture the problem — you cannot picture the solution

The Intelligence Layer makes the solution visible.

How I Work

The Engagement Ladder
Entry Point

Intelligence Layer Diagnostic

A 2-4 week assessment that maps your marketing function across all six components of the Intelligence Layer. Walk away with a gap analysis, an architecture blueprint, and a sequenced build plan — whether you engage further or hand it to your internal team.

  • Six-component gap analysis (what exists, what's missing, what's broken)
  • AI discoverability scorecard across ChatGPT, Perplexity, AI Overviews
  • Execution tax quantification (hours, cost per output, signal-to-response latency)
  • Architecture blueprint specific to your company, market, and stage
  • Sequenced build plan with clear priorities
See pricing
The Build

Intelligence Layer Sprint

A 30-90 day engagement that builds and deploys the full Intelligence Layer — all six components encoded, documented, and connected to your marketing stack. Training for your internal team on how to maintain, update, and extend the layer.

  • Brand + voice spec (machine-readable, not a PDF)
  • ICP + buyer context (personas, pain hierarchy, objection framing)
  • Competitive framing (displacement narratives, differentiation)
  • Content architecture (topic clusters, atomization frameworks, templates)
  • Machine readability + distribution schema (JSON-LD, llms.txt, entity definitions)
  • Measurement targets (revenue influence, feedback loops)
  • Team training and handoff
See pricing
Ongoing

Advisor Retainer

Monthly signal review plus layer update cycle plus agent deployment guidance. The layer doesn't go stale because the retainer is the update cycle. Covers both Stage 3 (humans + AI assist) and Stage 4 (humans + agents running routines).

  • Monthly signal review (what ranked, converted, missed, shifted)
  • Layer update and version control
  • Agent deployment guidance as new use cases emerge
  • Competitive framing refresh
  • Measurement framework calibration
  • Marketing org evolution advisory
See pricing

See all 25 Intelligence Layer plays in action → /playbooks

Also Available

Gravity Audit™

A standalone AI visibility and GTM diagnostic. Tests 15-20 buyer queries across ChatGPT, Perplexity, and AI Overviews. Audits content authority and organic pull. Delivers findings, priority gap list, and 30-day action plan. Often serves as the entry point to the full Intelligence Layer engagement.

Learn more

GTM Strategy

Focused GTM engagements — positioning, ICP development, pipeline mechanics, competitive framing. For companies that need strategic clarity before building infrastructure.

Learn more

How It Starts
01

Conversation

30 minutes. You tell me what you're seeing — or not seeing — in your marketing results. I tell you whether the Intelligence Layer diagnostic is the right move or if something else would serve you better. No pitch, just conversation.

02

Diagnostic

2-4 weeks. I assess your marketing function across all six components of the Intelligence Layer. You get a gap analysis, architecture blueprint, and build plan.

03

Build

30-90 days. The Intelligence Layer gets built, deployed, and connected to your stack. Your team gets trained. The system compounds from day one.

Before You Hire, Build, or Buy

Know what you're actually missing. The diagnostic tells you where you stand across all six layers — and what to do about it.

Start the conversation