Experience
The pattern: I build the system that sees what dashboards miss
Three successful exits. Multiple companies achieving record growth. Same story each time — I get brought in when the growth motion breaks, build the infrastructure that makes the real dynamics visible, and leave it compounding.
25+
Years in Tech
3
Successful Exits
~100%
Avg Pipeline Growth
~32%
Avg CAC Reduction
Most Recent
BRIA AI
Visual Generative AI
VP, Growth Marketing · 2024 – 2026
Open-source visual generative AI platform serving enterprise customers including EA, P&G, Lucasfilm, Disney, and Rakuten.
Generated $18.3M+ in partner-sourced pipeline via AWS, NVIDIA, and Qualcomm co-growth programs. Built developer pipeline through community engagement and PLG experimentation. Drove 30% increase in organic traffic through AI-driven discovery optimization.
$18.3M+
Partner Pipeline
30%
Organic Traffic Growth
Selected Work
Every engagement follows the same arc: diagnose, build, compound
Wallarm API Security Platform
Demand Gen & Dev Community · 2023 – 2024
20% increase in growth-sourced pipeline through optimized lead routing and scoring. 30% enhancement in lead quality through data-centric ABM strategy with DemandBase integration. 18% uplift in conversion rates via CRO initiatives.
30%
Lead Quality Improvement
18%
Conversion Uplift
Lumen Technologies Enterprise Network Infrastructure
ABM Demand Gen Engine Build · 2023 – 2024
26% improvement in data integrity across Salesforce, Marketo, and DemandBase. Developed predictive analytics model improving propensity-to-buy scores by 30%. 25% increase in engagement for banking/finance and retail sectors.
30%
Propensity Score Accuracy
25%
Vertical Engagement Lift
Crux Data Engineering Platform
Demand Gen Engine Build · 2022 – 2023
157% increase in lead-to-value velocity through optimized CRM workflows. 25-30% reduction in average cost per MQL and SQL. 40% surge in daily website traffic within two months via rapid-deployment SEO program.
157%
Velocity Improvement
40%
Traffic Surge in 60 Days
OnFrontiers Expert Network Marketplace
Two-Sided Marketplace Growth · 2021 – 2022
Built simultaneous demand-side (enterprise buyers) and supply-side (expert network) audiences. 30% reduction in Customer Acquisition Cost through automation and attribution. Delivered 100+ new website pages establishing organic discovery infrastructure.
30%
CAC Reduction
100+
SEO Pages Deployed
Quartile E-commerce Advertising Automation
VP of Growth & Operations · 2021 – 2022
Managed $13M annual budget with full attribution visibility. Counteracted 300% surge in SQL costs (Apple privacy updates) in under three weeks through rapid ABM pivot. Reduced BANT-qualified SQL costs by 30% via CRM optimization.
$13M
Budget Under Management
30%
SQL Cost Reduction
Certent Equity Management SaaS
Acquired by insightsoftwareSenior Director, Global Demand Growth · 2018 – 2021
53% increase in growth-to-sales pipeline speed. 170% surge in pipeline volume via integrated Salesforce and Marketo automation. ~40% reduction in CAC through continuous analytics optimization. Built infrastructure achieving 35% EBITDA target.
170%
Pipeline Volume Surge
40%
CAC Reduction
VideoAmp Cross-Platform TV Measurement
Senior Director of Product Management · 2017 – 2018
Defined and operationalized clean room methodologies for activation and measurement within Google clean rooms. Built integrations enabling brands to combine first-party data with Acxiom audiences and set-top box viewership signals.
1st
Clean Room Methodology
Sizmek Ad Serving & Creative Optimization
Acquired by AmazonVP of Product Management · 2009 – 2014
Led team of 12 product managers, marketers, and analysts. Owned product vision for advertiser reporting console and smart creative versioning. Defined PRDs for OLAP-based analytics enabling performance analysis across placements, audiences, and messaging.
12
Team Members Led
Adapt.tv Video Advertising DSP
Acquired by AOLAssociate VP, Product · 2014 – 2015
Led integration of Convertro multi-touch attribution data into AOL One Platform. Owned end-to-end methodology for ingesting, normalizing, and activating attribution signals across display and video at enterprise scale.
MTA
Attribution Integration
Earlier Career
Agency, Academia & Brand Strategy
Agency Leadership
Account Strategy Director across top agencies including Goodby & Silverstein, Carat SF, and David/Goliath. Managed eight-figure media budgets and oversaw teams for 45+ clients.
Enterprise clients included Bellagio Hotel and Casino, Discovery Channel, Yahoo!, Conde Nast, Kodak, EA, Adobe, and Cadbury-Schweppes.
Nominated for Ad Age's "Top People to Watch Under 30"
Academia & Brand Consulting
10 years as Adjunct Professor of Digital Growth Strategy at Academy of Art University. Developed curriculum bridging technical infrastructure, data strategy, and creative execution.
Senior Brand Strategist at Tattoo Brand Consulting — research contributed to greenlight of Travel Channel's Bizarre Foods and Anthony Bourdain: No Reservations.
University of Chicago Executive Program in Behavioral Economics
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Six detailed case studies — situation, insight, system architecture, and measured outcome.
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