Pricing
Priced to your transformation.
Not a menu.
Every Context Layer engagement is scoped to your stage, your gaps, and how far into AI-first you're going. Start with a conversation — we'll scope it together.
Digital Context Audit
Scoped to your stage
2-4 weeks
Map your marketing function across all six Context Layer components. Walk away with a gap analysis, architecture blueprint, and sequenced build plan.
- Six-component gap analysis
- AI discoverability scorecard (ChatGPT, Perplexity, AI Overviews)
- Execution tax quantification
- Architecture blueprint
- Sequenced build plan
- 30-minute debrief call
Context Layer Build
Tailored to scope
30-90 days
Build and deploy the full Context Layer — all six components encoded, documented, and connected to your marketing stack.
Everything in Diagnostic, plus:
- Brand + Voice spec (machine-readable)
- ICP + Buyer Context (personas, pain hierarchy, objections)
- Competitive Framing (displacement narratives, differentiation)
- Content Architecture (topic clusters, atomization, templates)
- Machine Readability (JSON-LD, llms.txt, entity definitions)
- Measurement Targets (revenue influence, feedback loops)
- Team training and handoff
Advisor Retainer
Ongoing partnership
Monthly
Monthly signal review, layer updates, and agent deployment guidance. The layer doesn't go stale because the retainer IS the update cycle.
- Monthly signal review
- Layer version control and updates
- Agent deployment guidance
- Competitive framing refresh
- Measurement calibration
- Marketing org evolution advisory
Digital Context Audit™
Standalone AI visibility diagnostic. Tests 15-20 buyer queries across ChatGPT, Perplexity, and AI Overviews. Delivers findings, gap list, and 30-day action plan.
Frequently Asked Questions
What's the Context Field?
The Context Field is the machine-readable operating context that makes AI-native marketing possible — your brand, buyers, competitive position, content architecture, and measurement framework encoded so every AI tool and team member works from the same shared foundation. It's not a document or a prompt template. It's living infrastructure. Learn more →
Do I need all six components?
Yes — but you build them in sequence based on priority. The diagnostic identifies which components are missing, which are broken, and which order to build them in. Most companies start with Brand + Voice Spec and ICP + Buyer Context because those two unlock the most downstream leverage.
How is this different from hiring a fractional CMO?
A fractional CMO provides leadership. When they leave, the strategy leaves with them. The Context Layer is infrastructure — it persists after the engagement ends. Your team and your agents operate from it indefinitely. Building it requires simultaneous fluency in GTM strategy, technical infrastructure, creative production, and AI-native thinking. Read the full comparison →
What if I already have a marketing team?
The Context Layer augments your team — it doesn't replace them. It gives your existing marketers a shared operating context so every person and every AI tool produces on-brand, on-strategy work without the briefing overhead. Your CMO steers the layer. The layer steers everything else.
Can my team maintain this after you leave?
Yes. Training and handoff are built into every Build Sprint engagement. The layer is documented, version-controlled, and designed so your internal team can update it as the market moves. Some companies operate it independently from day one. Others engage the Advisor Retainer for ongoing signal review and updates.
What's the ROI?
The diagnostic quantifies your execution tax — the hours, cost per output, and signal-to-response latency your current system burns. Most companies find 30-50% of marketing effort is execution overhead that the Context Layer eliminates. The Build Sprint typically pays for itself within 60-90 days as your team scales output without scaling headcount, launches campaigns faster, and increases pipeline velocity.
Before you hire, build, or buy
Know what you're actually missing. The diagnostic maps your marketing function across all six Context Layer components and tells you exactly what to build, in what order.
Start the conversation →