Work
Build the systems that see what dashboards miss
Three exits. A pattern: I get brought in when the old approach breaks, I architect and build the system that sees what's actually happening, leave it better than I found it.
20+
Years in Tech
3
Acquisitions
~100%
Avg Pipeline Growth
~32%
Avg CAC Reduction
Experience
Selected Work
BRIA AI — Visual Generative AI
VP, Marketing & Growth Operations · 2024-2026
Open-source visual generative AI platform serving enterprise customers including EA, P&G, Lucasfilm, Disney, and Rakuten.
Generated $18.3M+ in partner-sourced pipeline via AWS, NVIDIA, and Qualcomm co-growth programs. Built developer pipeline through community engagement and PLG experimentation. Drove 30% increase in organic traffic through AI-driven discovery optimization.
Wallarm — API Security Platform
Demand Gen & Dev Community · 2023-2024
API and application security platform targeting developer and security teams.
20% increase in growth-sourced pipeline through optimized lead routing and scoring. 30% enhancement in lead quality through data-centric ABM strategy with DemandBase integration. 18% uplift in conversion rates via CRO initiatives.
Lumen Technologies — Enterprise Network Infrastructure
ABM Demand Gen Engine Build · 2023-2024
Enterprise network and edge computing infrastructure.
26% improvement in data integrity across Salesforce, Marketo, and DemandBase. Developed predictive analytics model improving propensity-to-buy scores by 30%. 25% increase in engagement for banking/finance and retail sectors.
Crux — Data Engineering Platform
Demand Gen Engine Build · 2022-2023
Data engineering platform targeting technical data teams.
157% increase in lead-to-value velocity through optimized CRM workflows. 25-30% reduction in average cost per MQL and SQL. 40% surge in daily website traffic within two months via rapid-deployment SEO program.
OnFrontiers — Expert Network Marketplace
Two-Sided Marketplace Growth · 2021-2022
Expert network marketplace connecting enterprise buyers with domain experts.
Built simultaneous demand-side (enterprise buyers) and supply-side (expert network) audiences. 30% reduction in Customer Acquisition Cost through automation and attribution. Delivered 100+ new website pages establishing organic discovery infrastructure.
Quartile — E-commerce Advertising Automation
VP of Growth & Operations · 2021-2022
E-commerce advertising automation platform.
Managed $13M annual budget with full attribution visibility. Counteracted 300% surge in SQL costs (Apple privacy updates) in under three weeks through rapid ABM pivot. Reduced BANT-qualified SQL costs by 30% via CRM optimization.
Certent — Equity Management SaaS
Senior Director, Global Demand Growth · 2018-2021
Equity management and financial reporting SaaS.
53% increase in growth-to-sales pipeline speed. 170% surge in pipeline volume via integrated Salesforce and Marketo automation. ~40% reduction in CAC through continuous analytics optimization. Built infrastructure achieving 35% EBITDA target.
VideoAmp — Cross-Platform TV Measurement
Senior Director of Product Management · 2017-2018
Cross-platform TV and digital measurement platform.
Defined and operationalized clean room methodologies for activation and measurement within Google clean rooms. Built integrations enabling brands to combine first-party data with Acxiom audiences and set-top box viewership signals.
Sizmek — Ad Serving & Creative Optimization
VP of Product Management · 2009-2014
Global ad serving and creative optimization platform.
Led team of 12 product managers, marketers, and analysts. Owned product vision for advertiser reporting console and smart creative versioning. Defined PRDs for OLAP-based analytics enabling performance analysis across placements, audiences, and messaging.
Adapt.tv — Video Advertising DSP
Associate VP, Product · 2014-2015
Video advertising platform and DSP.
Led integration of Convertro multi-touch attribution data into AOL One Platform. Owned end-to-end methodology for ingesting, normalizing, and activating attribution signals across display and video at enterprise scale.
Earlier Career
Agency, Academia & Brand Strategy
Agency Leadership
Account Strategy Director across top agencies including Goodby & Silverstein, Carat SF, and David/Goliath. Managed eight-figure media budgets and oversaw teams for 45+ clients.
Enterprise clients included Bellagio Hotel and Casino, Discovery Channel, Yahoo!, Conde Nast, Kodak, EA, Adobe, and Cadbury-Schweppes.
Nominated for Ad Age's "Top People to Watch Under 30"
Academia & Brand Consulting
10 years as Adjunct Professor of Digital Growth Strategy at Academy of Art University. Developed curriculum bridging technical infrastructure, data strategy, and creative execution.
Senior Brand Strategist at Tattoo Brand Consulting—research contributed to greenlight of Travel Channel's Bizarre Foods and Anthony Bourdain: No Reservations.
University of Chicago Executive Program in Behavioral Economics
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