The Gravity Audit™ — AI Visibility & GTM Diagnostic for B2B SaaS
The Gravity Audit™ is a structured diagnostic that answers one question: when your ideal buyer asks an AI engine about the problem you solve, does your company show up? Most B2B SaaS companies are invisible to ChatGPT, Perplexity, and Google AI Overviews — and they don't know it until a competitor appears instead.
What Does the Gravity Audit™ Cover?
The audit assesses three forces from the Physics of Growth™ framework — each one a layer of your company's ability to generate organic pull:
AI Visibility
Does your company appear in ChatGPT, Perplexity, Google AI Overviews, and Claude when buyers ask questions you should be answering? I test 15–20 buyer queries across all major AI engines and document exactly where you appear, where you don't, and who appears instead. This is the baseline most companies have never measured.
Content Authority
Is your existing content structured for AI citation? I audit your content for answer-first formatting, entity signals, schema markup, FAQ structure, topical density, and internal linking architecture. Most B2B content is written for humans who already know about you — not for AI engines deciding whether to recommend you.
Organic Pull
Is your GTM motion generating inbound signal, or are you purely dependent on outbound? I analyze your search visibility, referral patterns, and content performance to measure whether your brand has gravity — the organic pull that compounds over time — or whether every lead requires direct effort to generate.
Who Is the Gravity Audit™ For?
The audit is designed for Series A–C B2B SaaS companies in one of three situations:
- → You're investing in content but can't attribute pipeline to it. Content exists, traffic might even be growing, but you can't connect it to revenue. The audit diagnoses whether the problem is the content itself, the structure, or the distribution.
- → You've noticed competitors appearing in AI search results and you're not. This is the trigger for most companies. Someone searches their own category in ChatGPT and a competitor gets cited. The audit tells you why and what to fix.
- → You're about to invest in a content or demand gen overhaul and want to build it right. The audit provides the architectural blueprint before you spend. Better to diagnose first than to rebuild later.
What You Get After a Gravity Audit™
The deliverable is a written report with three sections:
1. Diagnostic Findings
AI visibility test results across all major engines. Content authority scores. Organic pull assessment. Competitive benchmarking — who appears where you should. No jargon, no filler. Findings you can share with your board.
2. Priority Gap List
Ranked list of what's missing or broken, ordered by impact. Schema gaps. Content structure issues. Entity signal deficiencies. Topic coverage holes. Each gap includes what it costs you (in visibility and pipeline) and what fixing it requires.
3. 30-Day Action Plan
Specific, sequenced actions to close the highest-priority gaps in the first 30 days. Not a strategy document — a task list with owners, timelines, and expected outcomes. Designed to be executable by your team or by Strategnik in a follow-on engagement.
What Comes Next
The Gravity Audit stands on its own — but it also maps directly to what comes after. Most companies move into one of two paths:
- → The Build Sprint — a 30-90 day engagement that builds the full Intelligence Layer based on audit findings. See pricing →
- → Specific plays from the catalog — targeted fixes for the highest-priority gaps the audit surfaces. See all 25 plays →
How to Get Started
The process is simple:
- Book a 30-minute discovery call. You tell me what you're seeing (or not seeing) in your GTM results. I tell you whether a Gravity Audit™ is the right diagnostic or if something else would serve you better.
- Kickoff and data collection. You grant Search Console access and share your target query list. I run AI visibility tests and begin the content audit.
- Report delivery. Two to three weeks later, you get the written report with findings, gaps, and your 30-day action plan. We do a walkthrough call to discuss priorities.
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Frequently Asked Questions
How long does a Gravity Audit™ take?
Two to three weeks from kickoff to delivered report. The first week is data collection and AI visibility testing. The second week is analysis and report writing. If you need a third week for a walkthrough session with your team, we build that in. This isn't a quick scan — it's a diagnostic that produces actionable findings.
What do I need to provide for the audit?
Access to your Google Search Console, a list of 10–15 queries your buyers use to find solutions like yours, and 30 minutes for a kickoff call. That's it. I handle the AI visibility testing, content analysis, and competitive benchmarking independently. You don't need to prepare a deck or pull reports.
Is this just an SEO audit with a different name?
No. A traditional SEO audit looks at technical health, backlinks, and keyword rankings. The Gravity Audit™ starts with AI citation — whether ChatGPT, Perplexity, and Google AI Overviews mention your company when buyers ask relevant questions. SEO is one input. Entity authority, content structure for AEO, and schema markup are equally weighted. Most SEO audits miss the AI layer entirely.
What does a Gravity Audit™ cost?
The Gravity Audit™ is a fixed-fee diagnostic engagement. Pricing depends on the scope — a single-product company with one ICP is less complex than a multi-product platform serving three buyer personas. Contact me for a scoped estimate. I'll give you a number on the first call, not after a multi-week sales process.
What happens after the audit?
You get a written report with findings, a prioritized gap list, and a 30-day action plan. Some companies execute the plan internally. Some move into a full Intelligence Layer diagnostic and build — a 30-90 day sprint that encodes your brand context, ICP hierarchy, competitive framing, content architecture, machine readability schema, and measurement targets into a machine-readable operating system your team and AI agents work from every day. The Gravity Audit often serves as the entry point to that engagement. Either way, the audit stands on its own — it's not a loss leader designed to force a larger engagement.
Book a Discovery Call
30 minutes. I'll tell you whether a Gravity Audit™ is the right move for your company — or if something else would serve you better. No pitch, no pressure.
Book a call →